漫步生活風格市集 / A walk through a lifestyle market

這個為期十天的市集，是松山文創園區集結超過30個風格品牌，再規劃五大主題後，所推出的自有生活市集品牌，叫做「松市」，我猜可能是松山文創園區市集的縮寫，沒錯，這個園區常常有大大小小的市集活動，我幾乎每次來，就有可能發現新的市集，有些市集有如曇花一現，只出現過一次，也有些市集已經變成常態性的市集，如我之前逛過很多次的水水市集，因為文創園區的集客效應，我看這邊的市集活動，人氣超高的。

經過一個攤位，被一塊看起來像黑色石頭的商品吸引到，我用手摸了一下，居然是軟的，有點像果凍的觸感，原來是一款洗面皂，經過店員熱心解說，原來是從海藻中萃取出來的產品，天然無添加化學物，可以洗臉兼具保養，搭配用回收橡皮輪胎製作的海浪形狀肥皂盤來收納洗面皂，可以避免洗面皂使用完後，因為潮濕而發霉，設計感十足，真是好特別的商品喔。

這個市集居然還有靈媒，麒麟山告解室這品牌主要是透過面對面占卜及結合音叉療癒，來幫客戶開導人生，不過，人氣好像不高，我本來以為魔女實驗室這個品牌，賣的會是占卜水晶球、六芒星項鍊或純銀頸飾等，帶點神祕色彩的商品，結果它賣的是用各式電子零件製作的飾物，很大的反差印象。

市集中人氣最高的當然是表演舞台區，舞台是在市集的中央區域，當我經過時，已經圍著一大圈的觀眾，等待著表演者帶來精彩表演，就像我提過的，幾乎所有的市集，都會有美食攤位點綴，這邊也有著知名軟餅乾專賣店、涉谷人氣甜甜圈品牌及網紅滷肉飯專門店進駐，這些美食攤位看起來都是在網路上頗有人氣的知名店家。

逛完一圈之後，我發覺到進駐這個市集的攤位品質很高，不但攤位間的商品同質性不高，且每個品牌都很有特色，這幾年，文創品牌如雨後春筍中蹦出，主辦單位對於文創深耕多年，對於文創品牌的敏感度很高，而且為了打響自有市集的知名度，更是提供了高規格的軟硬體設備，不過，市集已經是紅海市場了，我不確定「松市」這市集品牌能否火紅。

This ten-day market is a lifestyle market brand created by Songshan Cultural and Creative Park itself. It brings together more than 30 unique brands and is organized into five themed sections. It’s called “Song Market” and I guess the name comes from shortening “Songshan Market”. It totally makes sense because this park is always hosting different markets, big and small. Almost every time I come here, I end up running into a new one. Some markets are like shooting stars; they are appearing just once and gone forever, while others have become regular fixtures, like the “Shui Shui Market” that I’ve visited many times. Thanks to the huge crowd-drawing power of this cultural park, the markets here are always super popular.

I stopped by one booth because I was drawn to something that looked like a piece of black stone. When I touched it, it was soft, kind of like jelly. It turned out to be a facial cleansing soap! The staff enthusiastically explained that it’s made from seaweed extract, all-natural with no chemicals, and can both cleanse and nourish the skin. It even comes with a soap dish made from recycled rubber tires shaped like ocean waves, which helps keep the soap dry and prevents mold. The design was really impressive!

Surprisingly, this market even had a spiritual medium. The brand “Kirin Mountain Confession Room” offers face-to-face divination combined with tuning fork healing to guide people through life issues. But it didn’t seem very popular. At first, I thought a brand called “Witch Lab” would be selling mystical items like crystal balls, pentagram necklaces, or sterling silver charms with a magical vibe. But instead, they were selling accessories made from electronic components—a total twist that caught me off guard.

The most popular spot in the market was of course the stage area. The stage was set in the center, and when I walked by, there was already a huge crowd gathered, waiting for the performers to start. Like I’ve mentioned before, almost every market features food vendors, and this one was no exception. Well-known brands were here too, like a famous soft cookie shop, a trendy Shibuya-style donut brand, and even a viral braised pork rice stall. These food booths all seemed to be internet-famous names.

After making a full loop, I realized that the quality of the booths in this market was really high. The products were all very different from one another, and each brand had its own style. In recent years, creative brands have been popping up like mushrooms after rain. The organizers have been deeply involved in the cultural and creative industry for years, so they have a keen sense for spotting good brands. And in order to build a strong name for their own market brand, they provided top-tier hardware and facilities. However, the market scene is already a red ocean—highly competitive. I’m not sure whether “Song Market” will be able to stand out and become truly famous.

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