Decentralized Work

is tough. Simply, there's little organization, and almost everything is ad hoc. The evening sun beams through a window and its continued gaze would push the toughest nut to sweat. Similarly, within an org behind a project, or a community, the attention points with a laser focus. One issue everyone seems to be convinced they're quite capable at: marketing.

I'll admit, I was not the first student to enjoy marketing courses while I attended college. Even one of my closest friends commented, much too late for me to switch majors, "Why didn't you go into marketing?" A fair question, considering I enjoy content creation. And like many of the world's greatest questions, there is no answer.

Ultimately, in this Information Age, marketing skills can be picked up on-the-fly. In this manner, I find myself particularly poised to contribute some of the most creative perspectives and deliberate strategies to help mushroom an audience from around 26,000 followers to 100,000 and beyond. Hopefully I could raise 600 into a couple more thousand as well.

The common denominator is time. I loved Clear's literature on the effect of small changes over time, and coupled with previously obtained information, there's a solution.

Word-of-Mouth

might be the answer. Now, I was recently contended against that I ought to improve my social media following before talking social media. I could agree. With a paltry following of some 600, what insights can I offer? I'm certainly not Sahil Bloom. I did, however, take his course.

We arrive at my unique thesis, though some research supports it. Word-of-mouth proves to be the most powerful tool in the spreading of ideas. I can thank literature from Gladwell for that conclusion.

How do I make it actionable? Well, I'm not writing a syllabus or teaching course, but here's an interesting insight. Tesla spend no money on ad spend. And, it proves to be one of the most noticeable, if not also, profitable car companies in recent memory.