瞎逛米飛兔快閃店 / Wandering Around the Miffy Pop-Up Store

您們聽過 Miffy（米飛兔）嗎？其實我之前沒聽過，我對它也沒有太多的印象，直到我亂入這個期間限定的快閃店，米飛兔是一個來自荷蘭的經典卡通角色，由著名繪本作家迪克·布魯納（Dick Bruna）於1955年創作，布魯納的初衷是創作一個能夠吸引幼兒的簡單形象，不過，在地球村概念的推波助瀾之下，很多國家都代理及推廣米飛兔相關商品，所以，現今，它不僅受孩子們的喜愛，還吸引了許多成人的關注與收藏。

當我仔細看看那些米飛兔公仔時，腦海中突然浮現 Hello Kitty (凱蒂貓) 的身影，對耶！它們很像，只是一個是貓，一個是兔子，凱蒂貓是日本公司三麗鷗的明星商品，好像知名度比米飛兔更高，至少，我之前就沒注意過米飛兔，但是，我很早就認識了凱蒂貓，不過，我認為它們都主打可愛及療癒，也有各自魅力及客群。

現場也有一台快閃店常看到的大型扭蛋機，只要消費三百元台幣，就有機會可以得到米飛兔限量商品，如公仔收藏組等，此外，女孩們最愛的拍照打卡區，好像有幾個不同的故事場景，讓粉絲們可以出沒在米飛兔的故事場景，和米飛兔一起入鏡，我猜，可能是這個期間限定的快閃店快要結束了，該過來朝聖的粉絲都來過了，所以，整個空間逛起來很舒服，沒有人擠人的擁擠感。

說實話，我其實是為了快閃店的冷氣，而進來看看的，沒想到，店內除了正常販賣的相關商品之外，還展示了藝術家與米飛兔跨界創作，讓米飛兔做各式奇特的打扮，有穿客家布花的米飛兔、做國劇打扮的米飛兔、穿聖誕裝的米飛兔、傳達環保概念的米飛兔等，看現場，大大小小有上百個米飛兔公仔陳列在此，真要細看，半個鐘頭絕對跑不掉。

Have you ever heard of Miffy? Honestly, I hadn’t heard of it before and didn’t have much of an impression until I randomly stumbled into this limited-time pop-up store. Miffy is actually a classic cartoon character from the Netherlands, created by the famous picture book author Dick Bruna in 1955. His original idea was to design a simple image that could attract young children. But thanks to the global village concept and international licensing, many countries now promote and sell Miffy-related merchandise. So nowadays, Miffy isn’t just loved by kids. It’s also gained a lot of attention and collectors among adults.

As I was checking out the Miffy figures more closely, Hello Kitty suddenly popped into my mind. Right! They’re quite similar—except one’s a rabbit, and the other’s a cat. Hello Kitty is a superstar product from the Japanese company Sanrio, and honestly, she seems way more well-known than Miffy. At least for me, I’d known about Hello Kitty for ages, but never really noticed Miffy until now. Still, I think both of them focus on cuteness and healing vibes, and each has its own charm and fanbase.

There was also a big capsule toy machine at the pop-up—just like the kind you see at other events. If you spent NT$300, you got a chance to win limited-edition Miffy merch, like collectible figures and such. And of course, there were the photo zones that girls love—several different setups based on scenes from Miffy’s stories. Fans could take pictures as if they were inside Miffy’s world. I’m guessing the event’s close to ending, so most fans probably already came to check it out. That worked out well though, because the whole space was really relaxing to walk around—no crowds or pushing.

To be honest, I originally walked in just for the air conditioning. But it turned out there was more than just merchandise—they also had a display of Miffy crossover creations by different artists. There were Miffys dressed in all kinds of quirky outfits: one in Hakka floral fabric, one in traditional Chinese opera style, one in a Christmas costume, and even one promoting eco-friendly ideas. There were seriously over a hundred Miffy figures on display, and if you want to take a good look at them all, you’d definitely need at least half an hour.

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