漫步盛夏快閃店 / Strolling Through a Summer Pop-Up Shop

當人們提到迪士尼，一定會想到迪士尼樂園，它是無數家庭旅行的夢想目的地，童話般的城堡、色彩繽紛的街道、隨處可見的卡通人物，好像是一個存在於現實中的童話王國，難怪許多人覺得迪士尼樂園是「全世界上最快樂的地方」。

而那些從小陪伴我們長大的迪士尼的經典角色，如從米老鼠、唐老鴨、胡迪、巴斯光年，到後來的公主系列角色如灰姑娘、艾莎等，更是孩童們耳熟能詳的超級巨星，也是商店中的熱銷明星，像這種只營業幾週甚至幾天的快閃店，少不了的就是限定版商品，我是無意間發現到的，但是，我都不知道這些進來採購的人們，是怎樣找到這家快閃店的。

一走進快閃店，眼前滿滿的周邊商品讓人眼花撩亂，從軟萌的玩偶、公仔，到各種實用又可愛的小物，處處都散發著童趣與驚喜，最吸睛的，莫過於等身大的「米奇」和「唐老鴨」雕像，幾乎成了必拍打卡點，粉絲們爭相合照，快門聲此起彼落，簡直殺光底片，還有那台「奇蹟拍貼機」，更是排滿了等待的隊伍，大家都想帶走專屬的照片貼紙。雖然店內沒有童話城堡般華麗的裝潢，但現場依舊熱鬧非凡，人潮洶湧。

之前我就聽說過，迪士尼的商品不便宜，看了店內的商品價錢之後，深有所感，在店內光是一個七吋高的米奇公仔就要價三千多台幣，一瞬間，我腦海立刻閃回幾年前去迪士尼樂園內紀念品店的畫面，當時我站在紀念品店裡，看著架上的周邊，心裡超想帶回家，可是每個標價都高得嚇人，最後只能默默把東西放回去，我還記得我那時看上了一個哈利波特系列的商品，最後也是咬牙，瀟灑地轉身離開。

我發現，快閃店不僅提供商品，也伴隨互動體驗，如角色合照區，讓快閃店不再只是購物場所，而是兼具娛樂、打卡與社交功能的多元空間，而迪士尼獨有的夢幻氛圍、限量商品的稀缺性以及沉浸式的體驗，即便商品價格偏高，依舊能持續吸引無數粉絲追捧。

When people talk about Disney, the first thing that comes to mind is, of course, Disneyland. It’s the dream destination for countless families, with its fairytale castles, colorful streets, and beloved cartoon characters around every corner. It really feels like a fairytale world that exists in real life; no wonder so many people call it “the happiest place on Earth”.

And then there are those classic Disney characters who grew up with us, such as Mickey Mouse, Donald Duck, Woody, Buzz Lightyear, and later on the princesses like Cinderella and Elsa. They’re basically superstars that every kid knows by heart, and unsurprisingly, they’re also the top sellers in Disney stores. At pop-up shops which usually only run for a few weeks or even just a few days and limited-edition merchandise is always the highlight. I stumbled upon this pop-up by chance, and honestly, I still have no idea how everyone else even found out about it.

The moment I stepped into the shop, I was greeted with shelves packed full of Disney goodies. It was overwhelming in the best way. From plush toys and figurines to all kinds of cute, practical trinkets, everything was bursting with charm and childhood nostalgia. The stars of the show, though, were the life-sized Mickey and Donald Duck statues, which instantly became must-snap photo spots. Fans crowded around, taking endless pictures—click, click, click—practically draining their camera rolls. And then there was the “Miracle Sticker Booth,” which had a long line of people eager to take home a set of exclusive photo stickers. Even though the shop didn’t have a grand fairytale-style design, the atmosphere was buzzing—packed with people, full of energy.

I’d heard before that Disney merch isn’t cheap, and after checking the price tags myself, I couldn’t agree more. A single seven-inch Mickey figurine was selling for over 3,000 NT dollars (about 100 USD). Right then, my mind flashed back to a visit I made to a Disney park gift shop years ago. I remember standing in front of the shelves, wanting so badly to take something home, but every price tag made my heart sink. In the end, I put the items back. I can still recall eyeing a Harry Potter collectible, but in the end, I bit my lip, turned around, and walked away—empty-handed, but at least with my wallet intact.

What I realized, though, is that Disney pop-up shops aren’t just about buying stuff. They also create interactive experiences, like photo zones with characters, making the space more than just a store. It becomes a mix of shopping, entertainment, socializing, and Instagram-worthy moments. And that’s exactly why—even with the steep prices—Disney’s unique magic, the exclusivity of limited items, and the immersive experience keep fans coming back for more.

For the best experience view this post on Liketu