閒聊星巴克好友日 / Chatting about Starbucks Friends Day

星巴克咖啡的價錢，一直是人們熱議的話題，有人覺得它太貴，不過是一杯咖啡，卻要花上百元，但是喜歡星巴克這品牌的人也不少，他們就是喜歡星巴克咖啡廳的氛圍，他們認為，星巴克賣的不只是咖啡，而是一種生活方式與體驗。

不過，我認為星巴克也慢慢地了解到，它的定價或許對某些階層的客戶而言是太高的，所以，星巴克漸漸地有推出「買一送一」活動，「星巴克好友日」就是一個用聯絡情感的藉口包裝的「買一送一」活動，對我而言，不趁著星巴克有推出「買一送一」活動時，我還真不想買星巴克咖啡產品，它真的是有點貴。

和朋友約個時間，我們就朝附近的星巴克咖啡出發，走進星巴克的那一刻，空氣裡瀰漫著烘焙豆的香氣與輕音樂的節奏，就是這個星巴克的氛圍，讓人們總是一來再來，果然有活動時，來店的人潮比平常多了不少，沒有人顯得不耐煩，因為大家都知道，有「買一送一」活動時，會等比較久，結果，我和朋友就等了超過半小時，才總算拿到我們的飲料。

或許，星巴克並不是唯一有「好友日」的品牌，但它用一杯杯咖啡，把人與人之間的距離拉近，原本平凡的午後，也因為和朋友共享了咖啡，變得有了溫度，我們光顧的當下，剛好適逢中秋佳節，所以，星巴克的中秋禮盒，除了傳統的月餅，星巴克常推出與咖啡搭配的創新組合，例如「咖啡流心月餅」等，創造出專屬星巴克風格的中秋味道。

星巴克的綠色美人魚標誌已成為全球性的符號，代表穩定、品質與品味，當人們手裡拿著印有LOGO的紙杯走在街上，那份被認同的感覺，或許正是價錢中看不見的那一部分，再看著令人眼花撩亂的中秋禮盒，我不禁懷疑，這是一種讓人不得不跳進去消費陷阱嗎？

The price of Starbucks coffee has always been a hot topic. Some people think it’s too expensive. After all, it’s just a cup of coffee that costs over a hundred dollars. But there are still plenty of people who love the brand. They enjoy the atmosphere inside a Starbucks café and believe that Starbucks sells more than just coffee. It’s a lifestyle and an experience.

However, I think Starbucks has gradually realized that its pricing might be too high for certain groups of customers. That’s probably why it started offering “buy one, get one free” deals. “Starbucks Friends Day” is a good example. It’s basically a “buy one, get one” event wrapped in the idea of connecting with friends. Honestly, if it weren’t for these promotions, I probably wouldn’t buy Starbucks coffee at all. It’s really quite pricey.

So, one day my friend and I picked a time and headed to the nearby Starbucks. The moment we stepped inside, we were surrounded by the aroma of freshly roasted beans and the soft rhythm of background music. That cozy Starbucks vibe really does keep people coming back. Of course, since it was a promo day, the place was more crowded than usual. No one seemed annoyed, though — everyone knew that “buy one, get one” days mean a longer wait. In the end, my friend and I waited more than thirty minutes before finally getting our drinks.

Maybe Starbucks isn’t the only brand with a “Friends Day”, but it has a way of bringing people closer together through coffee. What would have been an ordinary afternoon suddenly felt warm and special just because we shared those drinks. When we visited, it happened to be around the Mid-Autumn Festival, and Starbucks was selling its festive gift sets. Besides the traditional mooncakes, they offered creative combinations like “coffee lava mooncakes”, creating a unique Starbucks-style Mid-Autumn flavor.

The green siren logo of Starbucks has become a global symbol of consistency, quality, and taste. When people walk down the street holding a cup with that logo, there’s a sense of recognition and belonging; perhaps that’s part of the hidden cost behind the price. Looking at the dazzling display of mooncake gift boxes, I couldn’t help but wonder — is this all just a beautiful trap that makes us fall deeper into the cycle of consumption?

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